What’s missing from Plenti?
The launch of Plenti has gotten the attention of many people. Besides the 5 Million consumers that are reported to have enrolled in early-days post launch, the crowd most fixated on the new coalition...
View ArticleBelly and Apple need to correct one critical flaw to reach potential
Apple and Belly have announced an expansion of their partnership where Belly will become one of Apple’s recommended Apps for Business and, in the words of Belly CEO Logan LaHive, “Apple will funnel...
View ArticleThe State of the Rewards Industry – Part 1
There are two principal inflection points for a customer loyalty program. The first is engagement, leading to enrollment. With the proliferation of loyalty programs across every industry, consumer...
View ArticleMassive changes in Jamaican loyalty landscape
A story in the Jamaica Gleaner, the country’s leading newspaper, reported this week that Digicel Group has acquired a controlling interest in the financial services company, Prism Holdings, for an...
View ArticleThe State of the Rewards Industry – Part 2 – Are you ready for Rewards 3.0?
In Part 1 of our review of the State of the Rewards Industry, we quoted 15th Century Italian politician and philosopher Niccolò Machiavelli, who once said: “The promise given was a necessity of the...
View ArticleWhy did Starbucks change its loyalty program?
What you need to know about the changes to My Starbucks Rewards Earlier this week, Starbucks announced changes to its My Starbucks Rewards program that will take effect in April 2016. The changes were...
View ArticleWhat you really need to know about Starbucks and Loyalty
Last week Starbucks announced changes to its My Starbucks Rewards program, even shortening the name to Starbucks Rewards. I chronicled the impact of the changes for Starbucks customers and addressed...
View ArticleAccess Development Names Casey Kleinman CEO, Kelly Passey President
Larry Maxfield, the founder and former CEO of Access Development, has announced the appointment of Casey Kleinman as the new CEO and Kelly Passey as President. Access self styles as “one of America’s...
View ArticleBelly partners with Apple to become first mobile loyalty partner
Earlier this summer, Apple announced at its Worldwide Developers Conference (WWDC) that loyalty rewards provider, Belly, will become their first mobile loyalty partner. Chicago-based Belly currently...
View ArticleLoylogic offers brands more reward choice with new product Akruu
Loylogic, the Swiss-based loyalty provider with a global footprint, announced the launch of a new rewards product, Akruu. You can read the full press release to learn more about the product. Loyalty...
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